Granite State College: University System of New Hampshire

Marketing (B.S.)

Study market trends, develop comprehensive strategies, identify consumer needs, shape branding, and promote products to intended clients. A Bachelor of Science in Marketing is applicable to many professions. The curriculum emphasizes competencies that continue to be highly sought by hiring managers, such as: strong critical thinking, the ability to accurately craft and decode key messages, and aptitude in oral and written communication. Specific careers may include: Marketing Associate, Marketing Manager, Market Research Analyst, Promotions Manager, Green Marketers, Advertising Sales Manager.

Students will:

  • identify core concepts of marketing.
  • develop marketing objectives and shape strategies to meet those objectives.
  • explore diverse subfields of marketing.
  • analyze marketing problems and craft solutions.
  • create integrated marketing communications that reflect sound planning and include metrics of effectiveness.
  • collect, review, and employ research-driven data to drive decisions in business.
  • recognize the global nature of marketing and the impact of international markets on strategy.
  • critically examine topics in ethics and society as these apply to marketing and business.

Flexible delivery formats such as evening, online, hybrid, and weekend intensive courses ensure that the program is accessible to working adults of all ages. In addition, this degree allows a seamless transition from the associate to the baccalaureate degree. See a list of required courses for this program on our Curriculum Map. Download a printable version of the curriculum map.