Concord, NH – Granite State College (GSC) and the Mount Washington Valley Kiwanis Club have partnered to make the Kiwanis Club’s revival of a popular fundraiser a fun-for-all success.
The Club plans to resurrect The World’s Largest Miniature Golf Tournament, a once-popular fundraiser that turns miniature golf into an all-out creative competition. In support of the effort – and as part of a real-life class project – GSC’s Principles of Marketing class has crafted an extensive marketing and sponsorship plan for the Club to use on behalf of the fundraiser.
“Getting the opportunity to have the class give back to the community through this type of project only enhances the learning experience,” said John Ford, a GSC faculty member and instructor for the Principles of Marketing course. “The students know that what they are doing matters and it will make more of an impression on them as they continue on into their careers.”
The Kiwanis Club’s Miniature Golf Tournament invites local organizations or groups to sponsor golf holes; along with the sponsorship comes an opportunity to get creative. In this tournament, golf clubs and golf balls are not allowed – anything else, meanwhile, is allowed. So while sponsors create unique, wacky and fun obstacles that double as golf holes, players may be required to use baseball bats or brooms, potatoes or nerf balls at any given hole – in lieu of the traditional golf-playing equipment.
The result? A wild time and lots of laughs.
The marketing students have completed their work and presented the Kiwanis Club with a dynamic plan that incorporates effective marketing strategies and tactics, and a sponsorship plan that represents input from local businesses about what a persuasive sponsorship packet should contain.
“It was so rewarding to complete homework and papers, and know that it will also be cherished and loved in our valley,” said student Caitlin Flynn about the marketing project. “The energy and purpose of the project is extremely motivating and it will be hard to wait to see the event in action.”
The World’s Largest Miniature Golf Tournament is scheduled for Saturday, June 11, 2011 at the North Conway Community Center. To get involved or to learn more about sponsorship opportunities, contact Miles Crowe of the Mount Washington Valley Kiwanis Club at 603-383-9614 or email@example.com.
Granite State College is one of the four University System of New Hampshire institutions and serves over 3,500 students statewide and beyond. GSC proudly delivers practical and relevant education in the classroom and online, offering associate and bachelor degrees, post-baccalaureate programs for teacher education and a variety of transfer opportunities. GSC is committed to empowering and educating students throughout New Hampshire.
**Photo information: Granite State College student Caitlyn Flynn and Mount Washington Valley Kiwanis Club member Myles Crowe experiment with alternatives for golf clubs and balls for the Kiwanis Club’s upcoming fundraiser, The World’s Largest Miniature Golf Tournament.